Browse media advocacy Resources
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LearnPhilanthropy LearnPhilanthropy's Knowledge Library is a resource for people who are new to grantmaking or those seeking new ideas and tools to improve their grantmaking practice. Here you will find essential learning and new research on a range of common issues and key challenges in philanthropy. Working with leading organizations across the field, LearnPhilanthropy regularly updates this centralized library with reports, tools, and other resources. Author: LearnPhilanthropy Type: Websites & Online Tools Date: Sep 23, 2014 Point K Pick Be the first to review this resource! Web Link -
Lessons in Evaluating Communications Campaigns: Five Case Studies This publication is the fourth report from the Communications Consortium Media Center's Media Evaluation Project. The author presents five case studies of completed campaign evaluations. The case studies represent an array of campaign types and evaluation approaches, and offer specific examples of evaluation responding to challenges. The five case studies are: S
Author: Coffman, Julia Type: Research & Reports Date: Jun 1, 2003 Be the first to review this resource! Download (212.52 KB) -
Measuring Impact in Practice: A Case Study of The Humane Society of the United States The Humane Society of the United States (The HSUS) is the nation’s largest animal protection organization. Just like all nonprofits, The HSUS is accountable—to the thousands of animals it helps or protects each year, and to the thousands of individual, corporate, and foundation donors who enable The HSUS to fulfill its mission of celebrating animals and confronting cruelty.
Author: Beth Rosen Cohen Type: Research & Reports Date: Aug 1, 2010 Be the first to review this resource! Download (97.59 KB) -
Measuring Influence: Advocacy Evaluation Challenges and Successes This resource was created as an introduction to advocacy evaluation, and its intended audience is nonprofit staff with no evaluation expertise or experience. Knowledge Manager & Webmaster Simone Parrish developed this article as a synthesis of lessons learned from Innovation Network's advocacy evaluation work from 2005 to 2008. Now a single 16-page document, the article was originally presented as a five-part, weekly series on Grantstation.com in the fall of 2008. Author: Simone Parrish Type: Workbooks & Guides Date: May 28, 2008 Be the first to review this resource! Download (1.39 MB) -
Mobilizing Public Will for Social Change This publication, third in the series from the Communication Consortium Media Center's Media Evaluation Project, examines the dynamics of a public will campaign and offers suggestions for evaluation. The paper begins by walking the reader through the elements of a public will campaign (components such as "social problem construction" and "agenda building"), and then offers seven "exemplars." The last section of the paper discusses evaluating public will campaigns and the resulting social change. Author: Salmon, Charles T. et al. Type: Research & Reports Date: Jun 1, 2003 Be the first to review this resource! Download (149.07 KB) -
Monitoring, Evaluation and Learning (MEL) in NGO Advocacy: Findings from Comparative Policy Advocacy MEL Review Project “For organizations committed to social change, advocacy often figures as a crucial strategic element. How to assess effectiveness in advocacy is, therefore, important. The usefulness of Monitoring, Evaluation and Learning (MEL) in advocacy are subject to much current debate.
Author: Oxfam America Type: Websites & Online Tools Date: Feb 1, 2013 Be the first to review this resource! Download (1.89 MB) -
Moving from Head to Heart: Using Media Advocacy to Talk About Affordable Housing This case study is one of a series of media evaluations sponsored by the Communications Consortium Media Center ("CCMC") as part of its Media Evaluation Project. The CCMC commissioned the Berkeley Media Studies Group to do an evaluation of a small strategic communications campaign in Oregon advocating for affordable house issues. The case study describes the steps the advocates took that eventually led to a policy victory. Author: Dean, Robin Type: Newsletters & Periodicals Date: Oct 1, 2006 Be the first to review this resource! Download (300.66 KB) -
Nonprofit Good Practice Guide This free online guide captures and organizes good practices for nonprofits and foundations. Literally thousands of effectiveness-building tips and resources are available here, searchable by topic. Topics include:
- Advocacy,
- Evaluation,
- Financial management,
- Fundraising,
- Governance,
- Marketing and communications,
- Organizational management,
- Technology, and
- Volunteer management.
Author: Morales-Barias, Susan, et al. Type: Websites & Online Tools Date: Jan 18, 2008 Point K Pick
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Online Outreach Tools Guide This quick-reference guide from Cause Communications is for those considering how to use the Internet and online tools to further their policy change agenda. Demystifying "high-tech" terms, the guide takes a high-level look at Web 2.0 tools like wikis, blogs, social networking sites, and Twitter, and their relative strengths and weaknesses for achieving different communications and policy objectives. The guide also suggests quantitative and qualitative metrics to use with each tool. Author: Cause Communications Type: Workbooks & Guides Date: Oct 27, 2009 Point K Pick Be the first to review this resource! Download (223.04 KB) -
Pathfinder Advocate Edition: A Practical Guide to Advocacy Evaluation Pathfinder is a practical guide to the advocacy evaluation process. This edition guides advocates through the advocacy evaluation process from start to finish. Editions for evaluators and funders are also available. Drawn from Innovation Network’s research and consulting experience, Pathfinder encourages the adoption of a “learning-focused evaluation” approach, which prioritizes using knowledge for improvement. Author: Innovation Network Type: Workbooks & Guides Date: Nov 1, 2009 Point K Pick Be the first to review this resource! Download (1.12 MB) -
Pathfinder Evaluator Edition: A Practical Guide to Advocacy Evaluation Pathfinder is a practical guide to the advocacy evaluation process. This edition guides evaluators through the advocacy evaluation process from start to finish. Editions for advocates and funders are also available. Drawn from Innovation Network’s research and consulting experience, Pathfinder encourages the adoption of a “learning-focused evaluation” approach, which prioritizes using knowledge for improvement. Author: Innovation Network Type: Workbooks & Guides Date: Nov 1, 2009 Point K Pick Be the first to review this resource! Download (1.4 MB) -
Pathfinder Funder Edition: A Practical Guide to Advocacy Evaluation Pathfinder is a practical guide to the advocacy evaluation process. This edition guides funders through the advocacy evaluation process from start to finish. Editions for advocates and evaluators are also available. Drawn from Innovation Network’s research and consulting experience, Pathfinder encourages the adoption of a “learning-focused evaluation” approach, which prioritizes using knowledge for improvement. Author: Innovation Network Type: Workbooks & Guides Date: Nov 1, 2009 Point K Pick Be the first to review this resource! Download (1.17 MB) -
Pathfinder: Resource List This annotated bibliography is meant to accompany Innovation Network's Pathfinder: A Practical Guide to Advocacy Evaluation series. It includes resources for each of the topics covered in Pathfinder. Author: Innovation Network, Inc. Type: Workbooks & Guides Date: Nov 3, 2009 Point K Pick Be the first to review this resource! Download (211.66 KB) -
Public Communication Campaign Evaluation First in the series of five papers from the Communications Consortium Media Center (q.v.), this paper is a "scan of challenges, criticisms, practice, and opportunities." Author Julia Coffman:
- Discusses recent events in the field of advocacy evaluation;
- Examines evaluation challenges, criticisms, and practice; and
- Includes sections on relevant theory, outcomes, and evaluation design.
Author: Coffman, Julia Type: Research & Reports Date: May 1, 2002 Be the first to review this resource! Download (190.47 KB) -
Report: "What Makes an Effective Advocacy Organization? A Framework for Determining Advocacy Capacity" TCC Group's Jared Raynor, Peter York and Shao-Chee Sim authored "What Makes an Effective Advocacy Organization? A Framework for Determining Advocacy Capacity" based on TCC's evaluation of a cohort of advocacy groups funded by The California Endowment. Author: TCC Group Type: Research & Reports Date: Jan 1, 2009 Be the first to review this resource! Download (5.81 MB) -
Smart Chart 3.0 Spitfire Strategies produced Smart Chart (now in version 3.0) as "a tool to help nonprofits make smart communications choices." This free online tool is built around a chart with five "strategic decision sections":
Author: Spitfire Strategies Type: Websites & Online Tools Date: Feb 1, 2004
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Social Movements and Philanthropy: How Foundations Can Support Movement Building Building on research conducted for the California Endowment, this article describes five core movement-building elements and provides a framework for activities that foundations can support to foster movement building. Movement building presents unique challenges to foundations. Because movements, by definition, must be driven by the people who are most affected, foundations cannot determine the goals and timetables of a movement. Foundation investments in movements are just that – investments for the long term. Author: Barbara Masters, M.A., and Torie Osborn, M.B.A. Type: Newsletters & Periodicals Date: Oct 2, 2010 Be the first to review this resource! Download (326.55 KB) -
Strategic Communications Audits This Issue Brief, a Working Brief from the Communication Consortium Media Center's Media Evaluation Project, explains how a nonprofit organization can conduct an analysis of its communications efforts in the areas of Strategy, Implementation, and Support and Alignment. The Issue Brief can also be used as a tool, as it includes a table relating Essential Strategic Communications Practices and their corresponding Quality Criteria/Standards. Additionally, there is an organizational "Practice Maturity Scale" to assist a nonprofit in determining its level of communications expertise. Author: Coffman, Julia Type: Research & Reports Date: Oct 1, 2004
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Telling Your Story: A Guide to Preparing Advocacy Case Studies This guidebook was created to encourage activists to record their stories. The authors believe that it is beneficial for advocates to communicate experiences that will stimulate and teach others working toward social change. The guidebook clarifies the "hows and whys" of writing an advocacy case study. The body of the guidebook is made up of four sections: the reasons for writing a case study, methods for selecting a focus,writing hints, and what to do with the finished product. Author: Advocacy Institute Type: Workbooks & Guides Date: Aug 28, 2001 Be the first to review this resource! Download (268.47 KB) -
The 6 D's of Needs Assessments This handy one-page tipsheet outlines the six D's that need to be answered for a successful Needs Assessment:
- Deficit
- Develop
- Describe
- Desires
- Duplication
- Demand
Author: Community Soplutions Type: Tipsheets & Paper Tools Date: Jan 1, 2012 Be the first to review this resource! Download (1.47 MB) -
The Challenge of Evaluating Complex Interventions: A Framework for Evaluating Media Advocacy This article in Health Education Research presents a framework for evaluating media advocacy. The framework is intended as a planning resource for media advocates, and as an aid to fundraising. The authors suggest a number of possible indicators for media, public opinion, policy, community, and advocacy. Author: Stead, Martine; Hastings, Gerard; and Douglas Eadie Type: Newsletters & Periodicals Date: Jun 1, 2002 Be the first to review this resource! Web Link -
The Community Toolbox The Community Tool Box is a global resource for free information on essential skills for building healthy communities. It offers practical guidance in creating change and improvement in a wide range of areas.
Part A. Models for Promoting Community Health and Development: Gateways to the Tools
Part B. Community Assessment, Agenda Setting, and Choice of Broad Strategies
Part C. Promoting Interest and Participation in Initiatives
Part D. Developing a Strategic Plan, Organizational Structure, and Training System
Author: Work Group for Community Health and Development Type: Workbooks & Guides Date: Jan 1, 2011
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The ‘Most Significant Change’ Technique This 104-page guide discusses the "Most Significant Change" ("MSC") technique and its use in advocacy evaluation. The technique involves collecting stories from program participants, reviewing stories and choosing the "most significant," sharing those stories, and discussing their value and impact. The guide states that "When the technique is implemented successfully, whole teams of people begin to focus their attention on program impact." Author: Davies, Rick and Dart, Jess Type: Workbooks & Guides Date: Apr 1, 2005 Be the first to review this resource! Download (1.2 MB) -
Unique Methods in Advocacy Evaluation This brief describes four new methods developed to respond to advocacy’s unique measurement challenges:
- Bellwether Methodology
- Policymaker Ratings
- Intense Period Debriefs
- System Mapping
It was authored by Ehren Reed of Innovation Network and Julia Coffman, an evaluation consultant, with the support of The California Endowment. They first presented this brief at the Advocacy Evaluation Advances convening in Los Angeles, CA in January, 2009.
Author: Coffman, Julia; Reed, Ehren Type: Research & Reports Date: Jan 1, 2009
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Using Survey Research to Evaluate Communications Campaigns This is the second Working Brief from the Communication Consortium Media Center's Media Evaluation Project. The authors seek to provide advice to nonprofit organizations that may consider using survey research to evaluate the effectiveness of a communications campagin. The Working Brief outlines the questions a nonprofit needs to ask in the design stages of a communications campaign to maximize the benefit of a survey effort. Author: Belden Russonello & Stewart Type: Research & Reports Date: Nov 1, 2004 Be the first to review this resource! Download (140.12 KB)