Transforming Knowledge into Change

Lessons in Evaluating Communications Campaigns: Five Case Studies

This publication is the fourth report from the Communications Consortium Media Center's Media Evaluation Project. The author presents five case studies of completed campaign evaluations. The case studies represent an array of campaign types and evaluation approaches, and offer specific examples of evaluation responding to challenges.  The five case studies are: S

  • afe Gun Storage Campaign,
  • Stop It Now! Vermont,
  • Voluntary Ozone Action Program,
  • Community Trials Project, and
  • The Devolution Initiative.

Each case study includes a set of lessons about what can be learned and applied from the evaluation, and the author concludes with a set of cross-case-study lessons gleaned from these evaluations and others.


Bibliographic Details
Author Coffman, Julia
Publisher Communications Consortium Media Center
Publication Date June 1, 2003
Publication City
Publication Work
Resource Type
Resource Focus
Submitted to Point K January 18, 2008 - 9:57am


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