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The ‘Most Significant Change’ Technique This 104-page guide discusses the "Most Significant Change" ("MSC") technique and its use in advocacy evaluation. The technique involves collecting stories from program participants, reviewing stories and choosing the "most significant," sharing those stories, and discussing their value and impact. The guide states that "When the technique is implemented successfully, whole teams of people begin to focus their attention on program impact." Author: Davies, Rick and Dart, Jess Type: Workbooks & Guides Date: Apr 1, 2005 Be the first to review this resource! Download (1.2 MB) -
Top 10 Benefits of Connecting With Your AEA Affiliate [Slides] At the American Evaluation Association's 2012 Annual Conference, Ann K. Emery outlined the top ten benefits of connecting with AEA Affiliates. She discusses various opportunities to volunteer, as well as opportunities to attend happy hours, free events, and join in on Board or Committee meetings.
Author: Ann K. Emery Type: Presentation Slides Date: Oct 25, 2012 Be the first to review this resource! Web Link -
Unique Methods in Advocacy Evaluation This brief describes four new methods developed to respond to advocacy’s unique measurement challenges:
- Bellwether Methodology
- Policymaker Ratings
- Intense Period Debriefs
- System Mapping
It was authored by Ehren Reed of Innovation Network and Julia Coffman, an evaluation consultant, with the support of The California Endowment. They first presented this brief at the Advocacy Evaluation Advances convening in Los Angeles, CA in January, 2009.
Author: Coffman, Julia; Reed, Ehren Type: Research & Reports Date: Jan 1, 2009
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Using Survey Research to Evaluate Communications Campaigns This is the second Working Brief from the Communication Consortium Media Center's Media Evaluation Project. The authors seek to provide advice to nonprofit organizations that may consider using survey research to evaluate the effectiveness of a communications campagin. The Working Brief outlines the questions a nonprofit needs to ask in the design stages of a communications campaign to maximize the benefit of a survey effort. Author: Belden Russonello & Stewart Type: Research & Reports Date: Nov 1, 2004 Be the first to review this resource! Download (140.12 KB) -
Voices for Change: A Taxonomy of Public Communications Campaigns and Their Evaluation Challenges This research report makes the case that communications campaigns cover a broad range of different types and characteristics, and can be differentiated along the axes of Purpose, Scope, and Maturity. It examines what communications campaigns that fall on different areas of these three axes look like, and how this positioning may affect the lead to distinct evaluation challenges and needs. Author: Berkeley Media Studies Group Type: Research & Reports Date: Nov 1, 2002 Be the first to review this resource! Download (643.93 KB) -
Writing a Media Analysis This publication is the third Working Brief from the Communications Consortium Media Center's Media Evaluation Project. The brief discusses key questions that can be answered by performing a media analysis, such as who the main spokespeople are around a particular topic, what topics are being covered in the media, and which reporters are writing about particular issues. Additionally, the authors provide an overview of media analysis methodology that a nonprofit organization could use to structure an in-house media analysis. Author: Douglas Gould and Company Type: Research & Reports Date: Oct 1, 2004 Be the first to review this resource! Download (72.53 KB)