Browse communications Resources
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Nonprofit Good Practice Guide This free online guide captures and organizes good practices for nonprofits and foundations. Literally thousands of effectiveness-building tips and resources are available here, searchable by topic. Topics include:
- Advocacy,
- Evaluation,
- Financial management,
- Fundraising,
- Governance,
- Marketing and communications,
- Organizational management,
- Technology, and
- Volunteer management.
Author: Morales-Barias, Susan, et al. Type: Websites & Online Tools Date: Jan 18, 2008 Point K Pick
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Online Outreach Tools Guide This quick-reference guide from Cause Communications is for those considering how to use the Internet and online tools to further their policy change agenda. Demystifying "high-tech" terms, the guide takes a high-level look at Web 2.0 tools like wikis, blogs, social networking sites, and Twitter, and their relative strengths and weaknesses for achieving different communications and policy objectives. The guide also suggests quantitative and qualitative metrics to use with each tool. Author: Cause Communications Type: Workbooks & Guides Date: Oct 27, 2009 Point K Pick Be the first to review this resource! Download (223.04 KB) -
Pathfinder Advocate Edition: A Practical Guide to Advocacy Evaluation Pathfinder is a practical guide to the advocacy evaluation process. This edition guides advocates through the advocacy evaluation process from start to finish. Editions for evaluators and funders are also available. Drawn from Innovation Network’s research and consulting experience, Pathfinder encourages the adoption of a “learning-focused evaluation” approach, which prioritizes using knowledge for improvement. Author: Innovation Network Type: Workbooks & Guides Date: Nov 1, 2009 Point K Pick Be the first to review this resource! Download (1.12 MB) -
Pathfinder Evaluator Edition: A Practical Guide to Advocacy Evaluation Pathfinder is a practical guide to the advocacy evaluation process. This edition guides evaluators through the advocacy evaluation process from start to finish. Editions for advocates and funders are also available. Drawn from Innovation Network’s research and consulting experience, Pathfinder encourages the adoption of a “learning-focused evaluation” approach, which prioritizes using knowledge for improvement. Author: Innovation Network Type: Workbooks & Guides Date: Nov 1, 2009 Point K Pick Be the first to review this resource! Download (1.4 MB) -
Pathfinder Funder Edition: A Practical Guide to Advocacy Evaluation Pathfinder is a practical guide to the advocacy evaluation process. This edition guides funders through the advocacy evaluation process from start to finish. Editions for advocates and evaluators are also available. Drawn from Innovation Network’s research and consulting experience, Pathfinder encourages the adoption of a “learning-focused evaluation” approach, which prioritizes using knowledge for improvement. Author: Innovation Network Type: Workbooks & Guides Date: Nov 1, 2009 Point K Pick Be the first to review this resource! Download (1.17 MB) -
Public Communication Campaign Evaluation First in the series of five papers from the Communications Consortium Media Center (q.v.), this paper is a "scan of challenges, criticisms, practice, and opportunities." Author Julia Coffman:
- Discusses recent events in the field of advocacy evaluation;
- Examines evaluation challenges, criticisms, and practice; and
- Includes sections on relevant theory, outcomes, and evaluation design.
Author: Coffman, Julia Type: Research & Reports Date: May 1, 2002 Be the first to review this resource! Download (190.47 KB) -
Smart Chart 3.0 Spitfire Strategies produced Smart Chart (now in version 3.0) as "a tool to help nonprofits make smart communications choices." This free online tool is built around a chart with five "strategic decision sections":
Author: Spitfire Strategies Type: Websites & Online Tools Date: Feb 1, 2004
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Strategic Communications Audits This Issue Brief, a Working Brief from the Communication Consortium Media Center's Media Evaluation Project, explains how a nonprofit organization can conduct an analysis of its communications efforts in the areas of Strategy, Implementation, and Support and Alignment. The Issue Brief can also be used as a tool, as it includes a table relating Essential Strategic Communications Practices and their corresponding Quality Criteria/Standards. Additionally, there is an organizational "Practice Maturity Scale" to assist a nonprofit in determining its level of communications expertise. Author: Coffman, Julia Type: Research & Reports Date: Oct 1, 2004
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Strategic Communications Toolkit An archived initiative of the Benton Foundation, "Strategic Communications for Nonprofits" produced a toolkit for planning and implementing a strategic communications plan. Though it hasn't been updated since 2002 (and some of the web graphics are missing), the toolkit's "Think it Through" and "Put it to Work" still offer sound and relevant advice and resources for planning and implementing a communications plan. Author: The Benton Foundation Type: Workbooks & Guides Date: Jan 1, 2002 Be the first to review this resource! Web Link -
Telling Your Story: A Guide to Preparing Advocacy Case Studies This guidebook was created to encourage activists to record their stories. The authors believe that it is beneficial for advocates to communicate experiences that will stimulate and teach others working toward social change. The guidebook clarifies the "hows and whys" of writing an advocacy case study. The body of the guidebook is made up of four sections: the reasons for writing a case study, methods for selecting a focus,writing hints, and what to do with the finished product. Author: Advocacy Institute Type: Workbooks & Guides Date: Aug 28, 2001 Be the first to review this resource! Download (268.47 KB) -
The Challenge of Evaluating Complex Interventions: A Framework for Evaluating Media Advocacy This article in Health Education Research presents a framework for evaluating media advocacy. The framework is intended as a planning resource for media advocates, and as an aid to fundraising. The authors suggest a number of possible indicators for media, public opinion, policy, community, and advocacy. Author: Stead, Martine; Hastings, Gerard; and Douglas Eadie Type: Newsletters & Periodicals Date: Jun 1, 2002 Be the first to review this resource! Web Link -
The Communication Initiative Network An extensive website of resources related to communication for development, with a strongly international reach. Available topics include baseline data, programme experience, evaluation and planning methodologies, theories of change, and more. The site also offers active discussion forums and an e-newsletter, The Drum Beat.
Author: The Communication Initiative Network Type: Websites & Online Tools Date: Jan 18, 2008 Be the first to review this resource! Web Link -
Using Survey Research to Evaluate Communications Campaigns This is the second Working Brief from the Communication Consortium Media Center's Media Evaluation Project. The authors seek to provide advice to nonprofit organizations that may consider using survey research to evaluate the effectiveness of a communications campagin. The Working Brief outlines the questions a nonprofit needs to ask in the design stages of a communications campaign to maximize the benefit of a survey effort. Author: Belden Russonello & Stewart Type: Research & Reports Date: Nov 1, 2004 Be the first to review this resource! Download (140.12 KB) -
Voices for Change: A Taxonomy of Public Communications Campaigns and Their Evaluation Challenges This research report makes the case that communications campaigns cover a broad range of different types and characteristics, and can be differentiated along the axes of Purpose, Scope, and Maturity. It examines what communications campaigns that fall on different areas of these three axes look like, and how this positioning may affect the lead to distinct evaluation challenges and needs. Author: Berkeley Media Studies Group Type: Research & Reports Date: Nov 1, 2002 Be the first to review this resource! Download (643.93 KB) -
Writing a Media Analysis This publication is the third Working Brief from the Communications Consortium Media Center's Media Evaluation Project. The brief discusses key questions that can be answered by performing a media analysis, such as who the main spokespeople are around a particular topic, what topics are being covered in the media, and which reporters are writing about particular issues. Additionally, the authors provide an overview of media analysis methodology that a nonprofit organization could use to structure an in-house media analysis. Author: Douglas Gould and Company Type: Research & Reports Date: Oct 1, 2004 Be the first to review this resource! Download (72.53 KB)