Browse social media Resources
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2008 eNonprofit Benchmarks Study: An Analysis of Online Messaging, Fundraising and Advocacy Metrics for Nonprofit Organizations Note: This resource is free, but you must supply your name and email to download it from the authors' website.
Author: M+R Strategic Services; Nonprofit Technology Network Type: Research & Reports Date: Jan 1, 2008
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2012 eNonprofit Benchmarks Study: An Analysis of Online Messaging, Fundraising, Advocacy, Social Media and Mobile Metrics... Note: This resource is free, but you must supply your name and email to download it from the authors' website.
2012 eNonprofit Benchmarks Study: An Analysis of Online Messaging, Fundraising, Advocacy, Social Media and Mobile Metrics for Nonprofit Organizations
Author: M+R Strategic Services; Nonprofit Technology Network Type: Research & Reports Date: Jan 1, 2012 Be the first to review this resource! Download (2.25 MB) -
Free Resources for Program Evaluation and Social Research Methods This page lists FREE resources for program evaluation and social research methods. The focus is on "how-to" do evaluation research and the methods used: surveys, focus groups, sampling, interviews, and other methods. Most of these links are to resources that can be read over the web. A few, like the GAO books, are for books that can be sent away for, for free (if you live in the US), as well as read over the web. Author: Gene Shackman Type: Websites & Online Tools Date: Nov 22, 2007 Be the first to review this resource! Web Link -
Guidelines for Evaluating Non-Profit Communications Efforts The Communications Consortium Media Center has been engaged in its Media Evaluation Project since 2002, providing a review of current communications evaluation in the nonprofit world and the social science of communications strategies. The project produced four working papers by experts from the Berkeley Media Studies Group, Harvard Family Research Project and Michigan State University. These papers served as the research base for "Guidelines for Evaluating Non-Profit Communications Efforts." This working paper summarizes the project's findings and offers guidelines for the eva Author: Communications Consortium Media Center Type: Research & Reports Date: Apr 1, 2004 Be the first to review this resource! Download (113.86 KB) -
LITERATURE REVIEW ON EFFECTIVENESS OF THE USE OF SOCIAL MEDIA This report examines the broader utility of social media for the adoption of health promoting and protective behaviours.
Author: Rebecca Schein, Kumanan Wilson, Jennifer Keelan Type: Research & Reports Date: Jan 1, 2011 Be the first to review this resource! Download (1023.3 KB) -
Mobilizing Public Will for Social Change This publication, third in the series from the Communication Consortium Media Center's Media Evaluation Project, examines the dynamics of a public will campaign and offers suggestions for evaluation. The paper begins by walking the reader through the elements of a public will campaign (components such as "social problem construction" and "agenda building"), and then offers seven "exemplars." The last section of the paper discusses evaluating public will campaigns and the resulting social change. Author: Salmon, Charles T. et al. Type: Research & Reports Date: Jun 1, 2003 Be the first to review this resource! Download (149.07 KB) -
Monitoring, Evaluation and Learning (MEL) in NGO Advocacy: Findings from Comparative Policy Advocacy MEL Review Project “For organizations committed to social change, advocacy often figures as a crucial strategic element. How to assess effectiveness in advocacy is, therefore, important. The usefulness of Monitoring, Evaluation and Learning (MEL) in advocacy are subject to much current debate.
Author: Oxfam America Type: Websites & Online Tools Date: Feb 1, 2013 Be the first to review this resource! Download (1.89 MB) -
Online Outreach Tools Guide This quick-reference guide from Cause Communications is for those considering how to use the Internet and online tools to further their policy change agenda. Demystifying "high-tech" terms, the guide takes a high-level look at Web 2.0 tools like wikis, blogs, social networking sites, and Twitter, and their relative strengths and weaknesses for achieving different communications and policy objectives. The guide also suggests quantitative and qualitative metrics to use with each tool. Author: Cause Communications Type: Workbooks & Guides Date: Oct 27, 2009 Point K Pick Be the first to review this resource! Download (223.04 KB) -
Social Movements and Philanthropy: How Foundations Can Support Movement Building Building on research conducted for the California Endowment, this article describes five core movement-building elements and provides a framework for activities that foundations can support to foster movement building. Movement building presents unique challenges to foundations. Because movements, by definition, must be driven by the people who are most affected, foundations cannot determine the goals and timetables of a movement. Foundation investments in movements are just that – investments for the long term. Author: Barbara Masters, M.A., and Torie Osborn, M.B.A. Type: Newsletters & Periodicals Date: Oct 2, 2010 Be the first to review this resource! Download (326.55 KB) -
Telling Your Story: A Guide to Preparing Advocacy Case Studies This guidebook was created to encourage activists to record their stories. The authors believe that it is beneficial for advocates to communicate experiences that will stimulate and teach others working toward social change. The guidebook clarifies the "hows and whys" of writing an advocacy case study. The body of the guidebook is made up of four sections: the reasons for writing a case study, methods for selecting a focus,writing hints, and what to do with the finished product. Author: Advocacy Institute Type: Workbooks & Guides Date: Aug 28, 2001 Be the first to review this resource! Download (268.47 KB) -
The Community Toolbox The Community Tool Box is a global resource for free information on essential skills for building healthy communities. It offers practical guidance in creating change and improvement in a wide range of areas.
Part A. Models for Promoting Community Health and Development: Gateways to the Tools
Part B. Community Assessment, Agenda Setting, and Choice of Broad Strategies
Part C. Promoting Interest and Participation in Initiatives
Part D. Developing a Strategic Plan, Organizational Structure, and Training System
Author: Work Group for Community Health and Development Type: Workbooks & Guides Date: Jan 1, 2011
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The Conference is Over, Now What? Professional Development for Novice Evaluators (Presentation handout) Are you a recent graduate or novice evaluator? If so, cheers to your first few years in the evaluation field! Your professional development is just beginning.
Author: Ann K. Emery Type: Tipsheets & Paper Tools Date: Oct 18, 2013 Be the first to review this resource! Download (547.8 KB)