Browse campaign Resources
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8 Steps to Develop an Evaluation Plan Innovation Network identified eight key steps in our 2005 evaluation of a U.S. federal policy change campaign. These steps may also be useful in other advocacy evaluations. Author: Innovation Network, Inc. Type: Tipsheets & Paper Tools Date: Oct 1, 2005
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Advocacy Guide: InterAction's Eight Steps to Strategic Advocacy This short guide gives an overview of eight steps of a strategic advocacy campaign. These eight steps align with the eight sections in InterAction's Advocacy Toolkit (q.v.).
The steps are:- Pick Your Issue
- Setting Goals
- Lay of the Land
- Identify Your Targets
- Communications
- Tactics and Timeline
- Resource Management, and
- Evaluation.
Author: InterAction Type: Workbooks & Guides Date: Jan 1, 2006
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Advocacy Impact Evaluation Reflections on a retrospective advocacy evaluation case study of a legislative campaign. The case study, based on a thorough review of the campaign’s activities, interviews with key informants, and careful analysis of the Supreme Court decision, examines a coordinated final-push campaign and its outcomes. Author: Patton, Michael Quinn Type: Research & Reports Date: Mar 1, 2008 Point K Pick
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Advocacy Toolkit: Creating Campaigns that Change the World This toolkit was designed as a reference guide for staff of relief and development organizations who are seeking domestic (U.S.) support for international issues. The guide grew out of the work of InterAction's Outreach and Communications Working Group, "a forum for communications, fundraising, volunteering, advocacy, and grassroots organization, where professionals come together to share experiences, lessons learned, and collaborate whenever possible."
The advocacy toolkit contains eight sections:Author: InterAction Type: Workbooks & Guides Date: Jan 1, 2006
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Advocacy, Poiltics & Philanthropy: A Reflection on a Decade of Immigration Reform Advocacy This Innovation Network report examines the impact and shares lessons from Atlantic’s $70.3 million
effort between 2004 and 2014 to reform the U.S. immigration system.
Among the topics covered:
Author: Innovation Network and Atlantic Philanthropies Type: Research & Reports Date: Mar 1, 2016 Be the first to review this resource! Download (1.98 MB) -
Advocacy, Politics & Philanthropy: A Reflection on a Decade of Immigration Reform Advocacy This Innovation Network report examines the impact and shares lessons from Atlantic’s $70.3 million effort between 2004 and 2014 to reform the U.S.Author: Johanna Morariu, Kat Athanasiades, Veena Pankaj Type: Research & Reports Date: May 1, 2015 Be the first to review this resource! Download (1.98 MB) -
An Advocate’s Perspective: Ten Considerations for Effective Advocacy Evaluation Ted Lempert, president of the Oakland, California-based advocacy and research organization Children Now, provides his ten considerations for effective advocacy evaluation. Lempert presented this document at the Advocacy Evaluation Advances convening in Los Angeles in January, 2009.
Do you agree with these ten considerations? Should something be added to this list? Please use the comment section below to contribute to the discussion.
Author: Lempert, Ted Type: Tipsheets & Paper Tools Date: Jan 20, 2009 Be the first to review this resource! Download (66.81 KB) -
Assessing Advocacy A summary of a a case study of the campaign by Uniting Justice to influence Industrial Relations
legislation in Australia.Using Action Aid and California Endowment resources, Whelan maps out a number of dimensions of potential outcomes in advocacy campaigns and projects.
Author: Justin Whelan Type: Tipsheets & Paper Tools Date: Jun 1, 2006 Be the first to review this resource! Download (67.22 KB) -
From the War on Poverty to an Economy that Works for All This publication about the effort to reframe the "war on poverty" to "low wage work" offers an example of an advocacy campaign that monitored and evaluated its own activities. One of the lessons learned from the advocacy effort specifically is in regard to monitoring and evaluating: "Advocates and activists must be flexible and open-minded about evaluating the degree to which an approach is working or not working, if any change is to be made." Author: Shulman, Sarah Type: Research & Reports Date: Mar 1, 2006 Be the first to review this resource! Download (543.15 KB) -
Intense Period Debrief Protocol The Intense Period Debrief is a data collection instrument for advocacy campaigns. It was developed in connection with Innovation Network's work with the Coalition for Comprehensive Immigration Reform to capture the intense activity surrounding a policy window. This instrument complements other methodologies, filling gaps in information-gathering that can occur with other types of data collection instruments. Author: Innovation Network, Inc. Type: Tipsheets & Paper Tools Date: Feb 1, 2007 Be the first to review this resource! Download (136.31 KB) -
Lessons in Evaluating Communications Campaigns: Five Case Studies This publication is the fourth report from the Communications Consortium Media Center's Media Evaluation Project. The author presents five case studies of completed campaign evaluations. The case studies represent an array of campaign types and evaluation approaches, and offer specific examples of evaluation responding to challenges. The five case studies are: S
Author: Coffman, Julia Type: Research & Reports Date: Jun 1, 2003 Be the first to review this resource! Download (212.52 KB) -
Mobilizing Public Will for Social Change This publication, third in the series from the Communication Consortium Media Center's Media Evaluation Project, examines the dynamics of a public will campaign and offers suggestions for evaluation. The paper begins by walking the reader through the elements of a public will campaign (components such as "social problem construction" and "agenda building"), and then offers seven "exemplars." The last section of the paper discusses evaluating public will campaigns and the resulting social change. Author: Salmon, Charles T. et al. Type: Research & Reports Date: Jun 1, 2003 Be the first to review this resource! Download (149.07 KB) -
Moving from Head to Heart: Using Media Advocacy to Talk About Affordable Housing This case study is one of a series of media evaluations sponsored by the Communications Consortium Media Center ("CCMC") as part of its Media Evaluation Project. The CCMC commissioned the Berkeley Media Studies Group to do an evaluation of a small strategic communications campaign in Oregon advocating for affordable house issues. The case study describes the steps the advocates took that eventually led to a policy victory. Author: Dean, Robin Type: Newsletters & Periodicals Date: Oct 1, 2006 Be the first to review this resource! Download (300.66 KB) -
Power, Participation, and State-based Politics: An Evaluation of the Ford Foundation's Collaborations that Count Initiative The Applied Research Center (ARC) conducted a two-year participatory evaluation to provide an account of the Ford Foundation's "Collaborations That Count Initiative." The report identifies areas in which the 11 statewide collaborations succeeded, and draws attention to ways in which support to collaboration might be more effectively provided in the future. Author: Applied Research Center Type: Research & Reports Date: Apr 21, 2004 Be the first to review this resource! Download (1.85 MB) -
Public Communication Campaign Evaluation First in the series of five papers from the Communications Consortium Media Center (q.v.), this paper is a "scan of challenges, criticisms, practice, and opportunities." Author Julia Coffman:
- Discusses recent events in the field of advocacy evaluation;
- Examines evaluation challenges, criticisms, and practice; and
- Includes sections on relevant theory, outcomes, and evaluation design.
Author: Coffman, Julia Type: Research & Reports Date: May 1, 2002 Be the first to review this resource! Download (190.47 KB) -
Sample Outcomes Chain Outcomes can't all be attained at the same time, and some outcomes rely on the earlier achievement of others. Advocacy evaluation presents unique conceptual challenges to developing an outcomes chain. This outcomes chain contains short-term, intermediate, and long-term outcomes for both policy and infrastructure, as related to a fictional advocacy campaign. Author: Innovation Network, Inc. Type: Tipsheets & Paper Tools Date: Nov 23, 2005
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Small Picture, Big Picture: Using the Framework for Public Policy Advocacy in a Large-Scale Advocacy Campaign We were recently tasked with guiding evaluation for a funder's national advocacy campaign, and had to make sense of advocacy data contained in 110 grants. Where did we start? Julia Coffman's Framework for Public Policy Advocacy was the perfect tool. It helped us compare strategies employed by grantees individually, as well as step back and look at strategies used across the campaign. Author: Kat Athanasiades, Veena Pankaj Type: Opinion (blog, editorial) Date: Mar 12, 2014 Be the first to review this resource! Web Link -
Smart Chart 3.0 Spitfire Strategies produced Smart Chart (now in version 3.0) as "a tool to help nonprofits make smart communications choices." This free online tool is built around a chart with five "strategic decision sections":
Author: Spitfire Strategies Type: Websites & Online Tools Date: Feb 1, 2004
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Understanding the Public Policy Landscape: Lessons from a Retrospective Evaluation (Presentation handout) This handout accompanied a presentation at the American Evaluation Association's annual conference in October 2013 in Washington, DC.
Author: Veena Pankaj and Kat Athanasiades, Innovation NetworkType: Tipsheets & Paper Tools Date: Oct 16, 2013 Be the first to review this resource! Download (387.9 KB) -
Understanding the Public Policy Landscape: Lessons from a Retrospective Evaluation (Presentation slides) These slides accompanied a presentation at the American Evaluation Association's annual conference in October 2013 in Washington, DC.
Author: Veena Pankaj and Kat Athanasiades, Innovation NetworkType: Presentation Slides Date: Oct 16, 2013 Be the first to review this resource! Download (1.41 MB) -
Using Information for Policy Change: The Only Reason to Do Evaluation (In This Context) Patricia Patrizi, a "career-long evaluator," reflects on the current trends in evaluating advocacy efforts and offers suggestions. She proposes that "Policy change should be evaluated only when there is a reason to evaluate," and likens policy change evaluation to evaluating a campaign for public office. Patrizi asserts that an outcome evaluation is unnecessary, but an ongoing evaluation during the course of the campaign is helpful. Author: Patrizi, Patricia Type: Opinion (blog, editorial) Date: Mar 6, 2006 Be the first to review this resource! Download (35.5 KB) -
Using Survey Research to Evaluate Communications Campaigns This is the second Working Brief from the Communication Consortium Media Center's Media Evaluation Project. The authors seek to provide advice to nonprofit organizations that may consider using survey research to evaluate the effectiveness of a communications campagin. The Working Brief outlines the questions a nonprofit needs to ask in the design stages of a communications campaign to maximize the benefit of a survey effort. Author: Belden Russonello & Stewart Type: Research & Reports Date: Nov 1, 2004 Be the first to review this resource! Download (140.12 KB)