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  • All About Marketing

    The marketing section of Carter McNamara's Free Management Library covers the following marketing topics:

    • Basics and Planning,
    • Inbound Marketing,
    • Outbound Marketing,
    • Protecting Ownership of Your Products/Services,
    • Evaluating Your Marketing Efforts, and
    • Marketing On Telephone and/or Online.
    The section also includes some general resources and links.
    Author: McNamara, Carter (ed.) Type:
    Date: Jan 18, 2008  
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  • Basic Guide to Non-Profit Financial Management

    Carter McNamara's collection of information about nonprofit financial management, part of his Free Management Library. Topics include:

    • Activities in the Yearly Accounting Cycle,
    • Bookkeeping and Controls,
    • Designing a Budget,
    • Managing Cash Flow,
    • Credit and Collections,
    • Budget Deviation Analysis,
    • Managing Program Finances, and
    • Financial Statements.
    Author: McNamara, Carter (ed.) Type:
    Date: Jan 18, 2008  
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  • Basic Guide to Program Evaluation
    Carter McNamara's guide to evaluation, part of his Free Management Library and drawn from his book Field Guide to Nonprofit Program Design, Marketing and Evaluation. This guide covers the hows and whys of evaluation, an overview of evaluation and data collection methodologies and how to choose between them, analysis and interpretation advice, and other tips.
    Author: McNamara, Carter (ed.) Type:
    Date: Jan 18, 2008  

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  • Basics of Conducting Focus Groups
    This is a succinct guide to running a focus group. It includes tips for preparation, developing questions, session planning, facilitation, and followup activities.
    Author: McNamara, Carter (ed.) Type:
    Date: Jan 18, 2008  
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  • Complete Toolkit for Boards

    Carter McNamara's information for nonprofit Boards, taken from his Free Management Library. It includes extensive operations and governance topics, such as:

    • Recruitment,
    • Orientation,
    • Staffing,
    • Roles and responsibilities,
    • Board-staff relations,
    • Planning,
    • HR management,
    • Finance and taxes,
    • Fundraising,
    • Marketing, and
    • Evaluation.
    Author: McNamara, Carter (ed.) Type:
    Date: Jan 18, 2008 Point K Pick Point K Pick

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  • General Guidelines for Conducting Interviews
    Carter McNamara's guidelines for conducting interviews, part of his Free Management Library and drawn from his book Field Guide to Consulting and Organizational Development.
    Author: McNamara, Carter Type:
    Date: May 1, 2006  
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  • Guide to Strategic Planning
    The strategic planning section of Carter McNamara's Free Management Library covers the following topics:
    • Recommended Approach
    • Benefits;
    • When Should Strategic Planning Be Done?
    • Overviews
    • Preparation for Strategic Planning
    • Strategic Analysis
    • Setting Strategic Direction
    • Action Planning
    • Writing and Communicating the Plan; and
    • Monitoring, Evaluating and Deviating from the Plan.
    The section also includes some general resources and links.
    Author: McNamara, Carter (ed.) Type:
    Date: Jan 18, 2008  
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  • Nonprofit-Specific Legal Information
    The legal section of Carter McNamar's Free Management Library includes the following topics: Articles of Incorporation, Corporate Bylaws, Registration to Solicit Funds, Tax-Related Laws Regarding Nonprofits, Legal Advice for Board Members, Regulations About Lobbying, and Assessing the Nonprofit's Legal-Related Activities.  The section also includes some general resources and links.
    Author: McNamara, Carter (ed.) Type:
    Date: Jan 18, 2008  
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