Browse media advocacy Resources
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"Participatory Performance Story Reporting" Clear Horizon, an M&E company in Australia, describes its participatory approach, specifically as it relates to the method of performance story reporting (PPSR). The company defines performance story reports as "essentially a short report about how a program contributed to outcomes." This page on their website includes links to other pages that describe the structure, process, and limitations of this the PPSR method. Author: Clear Horizon Type: Websites & Online Tools Date: Dec 31, 2008 Be the first to review this resource! 
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2008 eNonprofit Benchmarks Study: An Analysis of Online Messaging, Fundraising and Advocacy Metrics for Nonprofit Organizations Note: This resource is free, but you must supply your name and email to download it from the authors' website.
Author: M+R Strategic Services; Nonprofit Technology Network Type: Research & Reports Date: Jan 1, 2008 
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2012 eNonprofit Benchmarks Study: An Analysis of Online Messaging, Fundraising, Advocacy, Social Media and Mobile Metrics... Note: This resource is free, but you must supply your name and email to download it from the authors' website.
2012 eNonprofit Benchmarks Study: An Analysis of Online Messaging, Fundraising, Advocacy, Social Media and Mobile Metrics for Nonprofit Organizations
Author: M+R Strategic Services; Nonprofit Technology Network Type: Research & Reports Date: Jan 1, 2012 Be the first to review this resource! Download (2.25 MB) -
A Case Study in Advocacy Through Public Education: How the Public Media Center Used Facts to Counter Tobacco Industry Politics This brief case study highlights how California Public Health advocates used public education to sway voter support for a ballot initiative. Author: W.K. Kellogg Foundation Type: Research & Reports Date: Jun 1, 2006 
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A User's Guide to Advocacy Evaluation Planning Julia Coffman of Harvard Family Research Project produced this free guide to advocacy evaluation planning for advocates, evaluators, and funders. The guide introduces users to the composite logic model and includes a pullout worksheet along with several lists of sample advocacy evaluation outcomes and methods. Author: Julia Coffman Type: Workbooks & Guides Date: Sep 1, 2009 
Point K Pick
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Advocacy and evaluation: national organizations as advocates Canadian Evaluation Society's approach to advocating evaluation at the national level, focusing on transnational sharing of evaluation knowledge to promote the use of evaluation in society. Author: Joe Kpachevsky, Marie-Hélène Adrien, & Charles Lusthaus Type: Research & Reports Date: Sep 1, 2000 Be the first to review this resource! Download (33.25 KB) -
Advocacy Evaluation Advances Framing Paper This framing paper provides the rationale, goals, and background information for the Advocacy Evaluation Advances convening held in Los Angeles on January 20-21, 2009. Produced prior to the convening, the paper offers an overview of topics to be discussed and current advocacy evaluation practice, illustrated with real-life examples drawn from the convening agenda.
Author: The California Endowment Type: Research & Reports Date: Jan 20, 2009 Be the first to review this resource! 
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Advocacy Evaluation Update (Issue #6, June 2009) The sixth issue of Innovation Network's Advocacy Evaluation Update (AEU) newsletter includes the following:
1. Four new resources on advocacy evaluation;
2. Highlights from Impact Evaluation Conference in Cairo;
3. Blogs about advocacy evaluation; and
4. Upcoming advocacy evaluation events.
Author: Innovation Network Type: Newsletters & Periodicals Date: Jun 30, 2009 Be the first to review this resource! Download (198.2 KB) -
Advocacy Evaluation Update (Issue #7, October 2009) The seventh issue of Advocacy Evaluation Update (AEU) newsletter was the first produced as part of the strategic partnership between Innovation Network and the Center for Evaluation Innovation. It was also the first edited by Julia Coffman, an experienced evaluator and the Center's Director.
1. Feature: Good in Theory, But Does It Work in Practice? By Simon Starling, Oxfam Great Britain
2. Profiles from the Field: The Philip R. Lee Institute for Health Policy Studies at the University of California San Francisco
Author: The Center for Evaluation Innovation; Innovation Network Type: Newsletters & Periodicals Date: Oct 28, 2009 Be the first to review this resource! Download (491.56 KB) -
Advocacy Evaluation Update (Issue #8, January 2010) In this issue:
1. Feature: Rhonda Schlangen discusses advocacy evaluation lessons learned in Nigeria and Kenya.
2. Spotlight: System Mapping in Advocacy Planning and Evaluation
3. Profile: Center for Evaluation Innovation
4. Editor's Picks: Two new resources from Cause Communications and Keystone Accountability.
This issue was produced with support from The California Endowment and The Atlantic Philanthropies.Author: The Center for Evaluation Innovation; Innovation Network, Inc. Type: Newsletters & Periodicals Date: Jan 14, 2010 Point K PickBe the first to review this resource! Download (266.75 KB) -
Advocacy Toolkit: Creating Campaigns that Change the World This toolkit was designed as a reference guide for staff of relief and development organizations who are seeking domestic (U.S.) support for international issues. The guide grew out of the work of InterAction's Outreach and Communications Working Group, "a forum for communications, fundraising, volunteering, advocacy, and grassroots organization, where professionals come together to share experiences, lessons learned, and collaborate whenever possible."
The advocacy toolkit contains eight sections:Author: InterAction Type: Workbooks & Guides Date: Jan 1, 2006
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AEA Workshop Presentation: "Expanding Advocacy Capacity" The authors, from the Philip R. Lee Institute for Health Policy Studies at the University of California, San Francisco, presented the following slides during a workshop at the American Evaluation Association 2008 conference. Their session covered the findings (and methods) from their evaluation of The California Endowment's Clinic Consortia Policy and Advocacy Program. Author: Gardner, Annette; Geierstanger, Sara; Brindis, Claire Type: Presentation Slides Date: Oct 28, 2008 Be the first to review this resource! 
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Are We There Yet? A Communications Evaluation Guide Produced by Asibey Consulting for The Communications Network, this report was created for philanthropic organizations and nonprofits seeking to evaluate and improve their communications. The authors conducted surveys and interviews to examine current practices in communications evaluation. This document includes several worksheets to help readers take action on the report's recommendations. Author: Asibey Consulting and The Communications Network Type: Research & Reports Date: Jan 1, 2008
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Banning Junk Food and Soda Sales in the State's Public Schools This report describes advocates' struggle in California to ban junk food and soda sales in public schools. The authors highlight successes, failures, and turning points of the effort, culminating in the 2005 Governor’s Summit on Health, Nutrition and Obesity. Author: Isaacs, Stephen and Swartz, Ava Type: Research & Reports Date: Oct 1, 2006 Be the first to review this resource! Download (325.71 KB) -
Best Practices for Advocacy The ACTION Project, a group of partners in seven countries that advocate for tuberculosis control, produced this document to highlight lessons learned from its advocacy successes. Note: This is not an evaluation focused publication, but elements of it (e.g., Chapter 2) do relate to evaluation. Author: ACTION: Advocacy to Control Tuberculosis Internationally Type: Workbooks & Guides Date: Nov 1, 2007
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Capaciteria Capaciteria is a community site for nonprofit capacity building. A free membership gives you access to a broad collection of capacity-building resources (over 3400 links!). The site encourages rating of resources and forum discussions, but it looks like those features aren't being fully used. Still, there's a lot of knowledge here. Author: Internaut Consulting Type: Websites & Online Tools Date: Jan 18, 2008
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Current Advocacy Evaluation Practice Framing Paper Written for the Advocacy Evaluation Advances convening in January 2009, this paper summarizes the current state of advocacy evaluation practice. The paper identifies four evaluation design questions and then offers common responses to those questions: Who will do the evaluation?; What will the evaluation measure?; When will the evaluation take place?; and What methodology will the evaluation use?
Author: Julia Coffman Type: Research & Reports Date: Jan 31, 2009 Be the first to review this resource! Download (297 KB) -
eNonprofits Benchmark Study: Measuring Email Messaging, Online Fundraising, and Internet Advocacy Metrics This report provides a snapshot of key metrics and benchmarks for nonprofit e-mail communications, online fundraising, and online advocacy. According to the authors, "Organizations will be able to use this study to begin to understand how to look at and analyze their own online communications data. It will provide context and comparisons for organizations doing their own ongoing reporting."
Author: M & R Strategic Services and the Advocacy Institute Type: Research & Reports Date: Mar 10, 2012 Be the first to review this resource! Download (2.25 MB) -
Evaluating Foundation-Supported Capacity Building: Lessons Learned This study of lessons learned from evaluations of philanthropic capacitybuilding programs used a national database of 473 programs, and a survey and interviews with 87 funders (82 foundations or foundation collaboratives, and five foundation-supported intermediaries) to answer two questions:
(1) How do foundations that support nonprofit capacity building evaluate their grantmaking and direct service activities?
(2) What lessons can be learned from valuation, both to improve these programs and justify the investments made in them?
Author: Thomas E. Backer, Jane Ellen Bleeg & Kathryn Groves Type: Research & Reports Date: Jan 1, 2010 Be the first to review this resource! Download (152.27 KB) -
Evaluation Dashboards: Practical Solutions for Reporting Results In 2008 Innovation Network Senior Associates Veena Pankaj and Ehren Reed presented on dashboard usage for evaluation reporting at the annual Americal Evaluation Association. The handout and powerpoint slides cover four basic points:
- What is an evaluation dashboard?
- Why use a dashboard?
- When does an organization use a dashboard?
- How does an organization develop a dashboard?
Author: Ehren Reed and Veena Pankaj Type: Presentation Slides Date: Nov 7, 2008 Be the first to review this resource! Download (1.62 MB) -
Free Resources for Program Evaluation and Social Research Methods This page lists FREE resources for program evaluation and social research methods. The focus is on "how-to" do evaluation research and the methods used: surveys, focus groups, sampling, interviews, and other methods. Most of these links are to resources that can be read over the web. A few, like the GAO books, are for books that can be sent away for, for free (if you live in the US), as well as read over the web. Author: Gene Shackman Type: Websites & Online Tools Date: Nov 22, 2007 Be the first to review this resource! Web Link -
From the War on Poverty to an Economy that Works for All This publication about the effort to reframe the "war on poverty" to "low wage work" offers an example of an advocacy campaign that monitored and evaluated its own activities. One of the lessons learned from the advocacy effort specifically is in regard to monitoring and evaluating: "Advocates and activists must be flexible and open-minded about evaluating the degree to which an approach is working or not working, if any change is to be made." Author: Shulman, Sarah Type: Research & Reports Date: Mar 1, 2006 Be the first to review this resource! Download (543.15 KB) -
Guidelines for Evaluating Non-Profit Communications Efforts The Communications Consortium Media Center has been engaged in its Media Evaluation Project since 2002, providing a review of current communications evaluation in the nonprofit world and the social science of communications strategies. The project produced four working papers by experts from the Berkeley Media Studies Group, Harvard Family Research Project and Michigan State University. These papers served as the research base for "Guidelines for Evaluating Non-Profit Communications Efforts." This working paper summarizes the project's findings and offers guidelines for the eva Author: Communications Consortium Media Center Type: Research & Reports Date: Apr 1, 2004 Be the first to review this resource! Download (113.86 KB) -
ILAC Brief 16: "Contribution analysis: An approach to exploring cause and effect" In this brief from Biodiversity International's Institutional Learning and Change Initiative (ILAC), John Mayne discusses the steps involved in contribution analysis (including the development of a theory of change), an evaluation approach that may be useful when others are not practical. More specifically, Mayne provides an example of an evaluation capacity building project for agricultural research organizations. Author: Mayne, John Type: Newsletters & Periodicals Date: May 1, 2008 Be the first to review this resource! Download (129.56 KB) -
Keystone's Feedback App This free and easy web-based tool from Keystone Accountability is a simple way of getting anonymous feedback from your partners on what they really think about your work. The application starts by asking you to choose from a standard list of questions, such as "How strongly would you recommend [your organization] to a colleague or friend?" Answers are on a scale of 1 to 10 or open-ended. You can also add questions. Next, you provide a list of respondents to receive the short survey. Keystone keeps data anonymous and confidential. Author: Keystone Accountability Type: Websites & Online Tools Date: Oct 31, 2009 Point K PickBe the first to review this resource! Web Link