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Mobilizing Public Will for Social Change This publication, third in the series from the Communication Consortium Media Center's Media Evaluation Project, examines the dynamics of a public will campaign and offers suggestions for evaluation. The paper begins by walking the reader through the elements of a public will campaign (components such as "social problem construction" and "agenda building"), and then offers seven "exemplars." The last section of the paper discusses evaluating public will campaigns and the resulting social change. Author: Salmon, Charles T. et al. Type: Research & Reports Date: Jun 1, 2003 Be the first to review this resource! Download (149.07 KB)