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Clinic Consortia: Policy and Advocacy Program Evaluation Many community health centers in California have formed regional consortia and statewide organizations. The California Endowment funded 19 such consortia to strengthen their capacity to support community clinic management, leadership development, policy, and systems integration needs. This paper describes the evaluation results of the program for the years 2001-2003. The evaluation was conducted by the Institute for Health Policy Studies at the University of California, San Francisco (UCSF). Author: Gardner, Annette Type: Research & Reports Date: Oct 1, 2005 Be the first to review this resource! Download (345.91 KB) -
Guidelines for Evaluating Non-Profit Communications Efforts The Communications Consortium Media Center has been engaged in its Media Evaluation Project since 2002, providing a review of current communications evaluation in the nonprofit world and the social science of communications strategies. The project produced four working papers by experts from the Berkeley Media Studies Group, Harvard Family Research Project and Michigan State University. These papers served as the research base for "Guidelines for Evaluating Non-Profit Communications Efforts." This working paper summarizes the project's findings and offers guidelines for the eva Author: Communications Consortium Media Center Type: Research & Reports Date: Apr 1, 2004 Be the first to review this resource! Download (113.86 KB) -
Lessons in Evaluating Communications Campaigns: Five Case Studies This publication is the fourth report from the Communications Consortium Media Center's Media Evaluation Project. The author presents five case studies of completed campaign evaluations. The case studies represent an array of campaign types and evaluation approaches, and offer specific examples of evaluation responding to challenges. The five case studies are: S
Author: Coffman, Julia Type: Research & Reports Date: Jun 1, 2003 Be the first to review this resource! Download (212.52 KB) -
Mobilizing Public Will for Social Change This publication, third in the series from the Communication Consortium Media Center's Media Evaluation Project, examines the dynamics of a public will campaign and offers suggestions for evaluation. The paper begins by walking the reader through the elements of a public will campaign (components such as "social problem construction" and "agenda building"), and then offers seven "exemplars." The last section of the paper discusses evaluating public will campaigns and the resulting social change. Author: Salmon, Charles T. et al. Type: Research & Reports Date: Jun 1, 2003 Be the first to review this resource! Download (149.07 KB) -
Moving from Head to Heart: Using Media Advocacy to Talk About Affordable Housing This case study is one of a series of media evaluations sponsored by the Communications Consortium Media Center ("CCMC") as part of its Media Evaluation Project. The CCMC commissioned the Berkeley Media Studies Group to do an evaluation of a small strategic communications campaign in Oregon advocating for affordable house issues. The case study describes the steps the advocates took that eventually led to a policy victory. Author: Dean, Robin Type: Newsletters & Periodicals Date: Oct 1, 2006 Be the first to review this resource! Download (300.66 KB) -
Public Communication Campaign Evaluation First in the series of five papers from the Communications Consortium Media Center (q.v.), this paper is a "scan of challenges, criticisms, practice, and opportunities." Author Julia Coffman:
- Discusses recent events in the field of advocacy evaluation;
- Examines evaluation challenges, criticisms, and practice; and
- Includes sections on relevant theory, outcomes, and evaluation design.
Author: Coffman, Julia Type: Research & Reports Date: May 1, 2002 Be the first to review this resource! Download (190.47 KB) -
Strategic Communications Audits This Issue Brief, a Working Brief from the Communication Consortium Media Center's Media Evaluation Project, explains how a nonprofit organization can conduct an analysis of its communications efforts in the areas of Strategy, Implementation, and Support and Alignment. The Issue Brief can also be used as a tool, as it includes a table relating Essential Strategic Communications Practices and their corresponding Quality Criteria/Standards. Additionally, there is an organizational "Practice Maturity Scale" to assist a nonprofit in determining its level of communications expertise. Author: Coffman, Julia Type: Research & Reports Date: Oct 1, 2004
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Using Survey Research to Evaluate Communications Campaigns This is the second Working Brief from the Communication Consortium Media Center's Media Evaluation Project. The authors seek to provide advice to nonprofit organizations that may consider using survey research to evaluate the effectiveness of a communications campagin. The Working Brief outlines the questions a nonprofit needs to ask in the design stages of a communications campaign to maximize the benefit of a survey effort. Author: Belden Russonello & Stewart Type: Research & Reports Date: Nov 1, 2004 Be the first to review this resource! Download (140.12 KB) -
Voices for Change: A Taxonomy of Public Communications Campaigns and Their Evaluation Challenges This research report makes the case that communications campaigns cover a broad range of different types and characteristics, and can be differentiated along the axes of Purpose, Scope, and Maturity. It examines what communications campaigns that fall on different areas of these three axes look like, and how this positioning may affect the lead to distinct evaluation challenges and needs. Author: Berkeley Media Studies Group Type: Research & Reports Date: Nov 1, 2002 Be the first to review this resource! Download (643.93 KB) -
Writing a Media Analysis This publication is the third Working Brief from the Communications Consortium Media Center's Media Evaluation Project. The brief discusses key questions that can be answered by performing a media analysis, such as who the main spokespeople are around a particular topic, what topics are being covered in the media, and which reporters are writing about particular issues. Additionally, the authors provide an overview of media analysis methodology that a nonprofit organization could use to structure an in-house media analysis. Author: Douglas Gould and Company Type: Research & Reports Date: Oct 1, 2004 Be the first to review this resource! Download (72.53 KB)