Browse communications Resources
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2008 eNonprofit Benchmarks Study: An Analysis of Online Messaging, Fundraising and Advocacy Metrics for Nonprofit Organizations Note: This resource is free, but you must supply your name and email to download it from the authors' website.
Author: M+R Strategic Services; Nonprofit Technology Network Type: Research & Reports Date: Jan 1, 2008 
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2012 eNonprofit Benchmarks Study: An Analysis of Online Messaging, Fundraising, Advocacy, Social Media and Mobile Metrics... Note: This resource is free, but you must supply your name and email to download it from the authors' website.
2012 eNonprofit Benchmarks Study: An Analysis of Online Messaging, Fundraising, Advocacy, Social Media and Mobile Metrics for Nonprofit Organizations
Author: M+R Strategic Services; Nonprofit Technology Network Type: Research & Reports Date: Jan 1, 2012 Be the first to review this resource! Download (2.25 MB) -
Advocacy Evaluation Update (Issue #5, February 2009) The fifth edition of Innovation Network's Advocacy Evaluation Update (AEU) newsletter includes the following:
1. News from the Advocacy Evaluation Advances convening in California;
2. Advocacy evaluation session summaries from the American Evaluation Association (AEA) annual meeting;
3. AEA 2009 call for sessions; and
4. News on the upcoming Foundation Review issue on advocacy and policy change.
Author: Innovation Network Type: Newsletters & Periodicals Date: Feb 1, 2009 Be the first to review this resource! Download (350.84 KB) -
Advocacy Evaluation Update (Issue #8, January 2010) In this issue:
1. Feature: Rhonda Schlangen discusses advocacy evaluation lessons learned in Nigeria and Kenya.
2. Spotlight: System Mapping in Advocacy Planning and Evaluation
3. Profile: Center for Evaluation Innovation
4. Editor's Picks: Two new resources from Cause Communications and Keystone Accountability.
This issue was produced with support from The California Endowment and The Atlantic Philanthropies.Author: The Center for Evaluation Innovation; Innovation Network, Inc. Type: Newsletters & Periodicals Date: Jan 14, 2010 
Point K PickBe the first to review this resource! Download (266.75 KB) -
Advocacy Guide: InterAction's Eight Steps to Strategic Advocacy This short guide gives an overview of eight steps of a strategic advocacy campaign. These eight steps align with the eight sections in InterAction's Advocacy Toolkit (q.v.).
The steps are:- Pick Your Issue
- Setting Goals
- Lay of the Land
- Identify Your Targets
- Communications
- Tactics and Timeline
- Resource Management, and
- Evaluation.
Author: InterAction Type: Workbooks & Guides Date: Jan 1, 2006
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Advocacy Impact Assessment Guidelines This publication reviews what advocacy is, how NGOs can use it, and considerations for evaluating it. The publication outlines five "dimensions of change":
Author: Lloyd-Laney, Megan Type: Workbooks & Guides Date: Mar 24, 2003 Be the first to review this resource! Download (208.15 KB) -
Advocacy Toolkit: Creating Campaigns that Change the World This toolkit was designed as a reference guide for staff of relief and development organizations who are seeking domestic (U.S.) support for international issues. The guide grew out of the work of InterAction's Outreach and Communications Working Group, "a forum for communications, fundraising, volunteering, advocacy, and grassroots organization, where professionals come together to share experiences, lessons learned, and collaborate whenever possible."
The advocacy toolkit contains eight sections:Author: InterAction Type: Workbooks & Guides Date: Jan 1, 2006 
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Advocacy, Poiltics & Philanthropy: A Reflection on a Decade of Immigration Reform Advocacy This Innovation Network report examines the impact and shares lessons from Atlantic’s $70.3 million
effort between 2004 and 2014 to reform the U.S. immigration system.
Among the topics covered:
Author: Innovation Network and Atlantic Philanthropies Type: Research & Reports Date: Mar 1, 2016 Be the first to review this resource! Download (1.98 MB) -
Advocacy, Politics & Philanthropy: A Reflection on a Decade of Immigration Reform Advocacy This Innovation Network report examines the impact and shares lessons from Atlantic’s $70.3 million effort between 2004 and 2014 to reform the U.S.Author: Johanna Morariu, Kat Athanasiades, Veena Pankaj Type: Research & Reports Date: May 1, 2015 Be the first to review this resource! Download (1.98 MB) -
Are We There Yet? A Communications Evaluation Guide Produced by Asibey Consulting for The Communications Network, this report was created for philanthropic organizations and nonprofits seeking to evaluate and improve their communications. The authors conducted surveys and interviews to examine current practices in communications evaluation. This document includes several worksheets to help readers take action on the report's recommendations. Author: Asibey Consulting and The Communications Network Type: Research & Reports Date: Jan 1, 2008
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Catholic Relief Services' (CRS) Guidance for Developing Logical and Results Frameworks This document summarizes Catholic Relief Services’ (CRS) guidance for developing logical and results frameworks.
• logical framework “is a systematic and visual way to present and share your understanding of the relationships among the resources you have to operate your program, the activities you plan, and the changes or results you hope to achieve.”CRS’ proframe and the U.K. Department for International Development’s (DFID’s) logframe are examples of logical frameworks.
Author: Carlisle J. Levine Type: Workbooks & Guides Date: Jan 31, 2007 Be the first to review this resource! Download (196.44 KB) -
Continuous Progress: Better Advocacy Through Evaluation Continuous Progress is an online collection of planning and evaluation tools and services for advocates and funders. Continuous Progress "Strategic Services" is a consulting practice that provides planning, evaluation, and communications expertise. Their featured project, the "Advocacy Progress Planner," is an online tool based on the Advocacy & Policy Change Composite Logic Model (q.v.) The website also offers guides for domestic (U.S.) and global advocacy efforts. Author: Global Interdependence Initiative Type: Websites & Online Tools Date: Jan 1, 2006
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Dataviz! Or, How to Win at Communication and Influence People (Resources Handout) Are you intrigued by data and information visualization—dataviz—and how it could improve your communication strategy? Are you interested in the range of dataviz options, but unsure which is right for you? Or are you maybe even drowning in data and looking for someone to throw you a life-saving suggestion for tools to transform your data into a message?
Author: Johanna Morariu Type: Tipsheets & Paper Tools Date: May 17, 2013 Point K PickBe the first to review this resource! Download (510.3 KB) -
Do-It-Yourself Logic Models: Examples, Templates, and Checklists [Handout] Logic models are nonprofit road maps: they help you diagram where you are now and where you hope to be in the future. They are used for program planning, program management, fundraising, communications, consensus-building, and evaluation planning.
Author: Johanna Morariu and Ann Emery, Innovation Network Type: Templates & Samples Date: Feb 25, 2014 Point K PickBe the first to review this resource! Download (105.1 KB) -
eNonprofits Benchmark Study: Measuring Email Messaging, Online Fundraising, and Internet Advocacy Metrics This report provides a snapshot of key metrics and benchmarks for nonprofit e-mail communications, online fundraising, and online advocacy. According to the authors, "Organizations will be able to use this study to begin to understand how to look at and analyze their own online communications data. It will provide context and comparisons for organizations doing their own ongoing reporting."
Author: M & R Strategic Services and the Advocacy Institute Type: Research & Reports Date: Mar 10, 2012 Be the first to review this resource! Download (2.25 MB) -
Evaluation Capacity Building: Examples and Lessons from the Field Innovation Network developed these three introductory evaluation documents as part of Building Nonprofit Capacity to Evaluate, Learn, and Grow Impact, a workshop we presented in partnership with Grantmakers for Effective Organizations' Scaling What Works initiative. Author: Johanna Morariu, Innovation Network, Inc. Type: Research & Reports Date: Apr 1, 2012 Point K PickBe the first to review this resource! Web Link -
From the War on Poverty to an Economy that Works for All This publication about the effort to reframe the "war on poverty" to "low wage work" offers an example of an advocacy campaign that monitored and evaluated its own activities. One of the lessons learned from the advocacy effort specifically is in regard to monitoring and evaluating: "Advocates and activists must be flexible and open-minded about evaluating the degree to which an approach is working or not working, if any change is to be made." Author: Shulman, Sarah Type: Research & Reports Date: Mar 1, 2006 Be the first to review this resource! Download (543.15 KB) -
Getting the Most from Evaluation In the June 6, 2007 issue the e-newsletter "Nonprofit Tools You Can Use" from the Fieldstone Alliance, Vince Hyman introduces an excerpt from the book Information Gold Mine: Innovative Uses of Evaluation by Paul Mattessich, et al. This excerpt discusses how a Colorado nonprofit, YouthZone, used its evaluation findings in a variety of ways. These uses included identifying infrastructure deficiencies, marketing, and informing changes to program design, among others. Author: Vince Hyman (Field Stone Alliance); Paul Mattessich, et al. Type: Newsletters & Periodicals Date: Jun 6, 2007 Be the first to review this resource! Web Link -
Guidelines for Evaluating Non-Profit Communications Efforts The Communications Consortium Media Center has been engaged in its Media Evaluation Project since 2002, providing a review of current communications evaluation in the nonprofit world and the social science of communications strategies. The project produced four working papers by experts from the Berkeley Media Studies Group, Harvard Family Research Project and Michigan State University. These papers served as the research base for "Guidelines for Evaluating Non-Profit Communications Efforts." This working paper summarizes the project's findings and offers guidelines for the eva Author: Communications Consortium Media Center Type: Research & Reports Date: Apr 1, 2004 Be the first to review this resource! Download (113.86 KB) -
Lessons in Evaluating Communications Campaigns: Five Case Studies This publication is the fourth report from the Communications Consortium Media Center's Media Evaluation Project. The author presents five case studies of completed campaign evaluations. The case studies represent an array of campaign types and evaluation approaches, and offer specific examples of evaluation responding to challenges. The five case studies are: S
Author: Coffman, Julia Type: Research & Reports Date: Jun 1, 2003 Be the first to review this resource! Download (212.52 KB) -
LITERATURE REVIEW ON EFFECTIVENESS OF THE USE OF SOCIAL MEDIA This report examines the broader utility of social media for the adoption of health promoting and protective behaviours.
Author: Rebecca Schein, Kumanan Wilson, Jennifer Keelan Type: Research & Reports Date: Jan 1, 2011 Be the first to review this resource! Download (1023.3 KB) -
Measuring Influence: Advocacy Evaluation Challenges and Successes This resource was created as an introduction to advocacy evaluation, and its intended audience is nonprofit staff with no evaluation expertise or experience. Knowledge Manager & Webmaster Simone Parrish developed this article as a synthesis of lessons learned from Innovation Network's advocacy evaluation work from 2005 to 2008. Now a single 16-page document, the article was originally presented as a five-part, weekly series on Grantstation.com in the fall of 2008. Author: Simone Parrish Type: Workbooks & Guides Date: May 28, 2008 Be the first to review this resource! Download (1.39 MB) -
Mobilizing Public Will for Social Change This publication, third in the series from the Communication Consortium Media Center's Media Evaluation Project, examines the dynamics of a public will campaign and offers suggestions for evaluation. The paper begins by walking the reader through the elements of a public will campaign (components such as "social problem construction" and "agenda building"), and then offers seven "exemplars." The last section of the paper discusses evaluating public will campaigns and the resulting social change. Author: Salmon, Charles T. et al. Type: Research & Reports Date: Jun 1, 2003 Be the first to review this resource! Download (149.07 KB) -
Movement Building Indicators This tool supports organizations in their strategic thinking around planning and assessing movement building work. It rejects the notion that there is a one-size-fits-all approach to assessing change strategies, and pays attention to the processes that need to be put in place and the contributions of groups who are working deeply rather than at a scale of mass mobilization.
Four key areas of movement building are addressed:
- Policy Change
- Leadership Development
- Communications
- Relationship Building.Author: Maria Nakae, Moira Cowman, and Eveline Shen Type: Tipsheets & Paper Tools Date: Dec 31, 2009 Be the first to review this resource! Download (10.59 MB) -
Moving from Head to Heart: Using Media Advocacy to Talk About Affordable Housing This case study is one of a series of media evaluations sponsored by the Communications Consortium Media Center ("CCMC") as part of its Media Evaluation Project. The CCMC commissioned the Berkeley Media Studies Group to do an evaluation of a small strategic communications campaign in Oregon advocating for affordable house issues. The case study describes the steps the advocates took that eventually led to a policy victory. Author: Dean, Robin Type: Newsletters & Periodicals Date: Oct 1, 2006 Be the first to review this resource! Download (300.66 KB)