Transforming Knowledge into Change

eNonprofits Benchmark Study: Measuring Email Messaging, Online Fundraising, and Internet Advocacy Metrics

This report provides a snapshot of key metrics and benchmarks for nonprofit e-mail communications, online fundraising, and online advocacy.  According to the authors, "Organizations will be able to use this study to begin to understand how to look at and analyze their own online communications data. It will provide context and comparisons for organizations doing their own ongoing reporting."

The report's findings are based primarily on an in-depth review of statistics from fifteen nonprofits, including environmental organiztions, civil/legal rights organizations, and international aid organizations. The findings are suppliemented with email delivery data from Kintera, Convio, and GetActive. When this was published, these three vendors together represented over 1,000 nonprofit organizations.


Bibliographic Details
Author M & R Strategic Services and the Advocacy Institute
Publisher M & R Strategic Services and the Advocacy Institute
Publication Date March 10, 2012
Publication City
Publication Work
Resource Type
Resource Focus
Submitted to Point K January 18, 2008 - 9:19am

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