The Advocacy Strategy Framework
This brief offers a simple one-page tool for thinking about the theories of change that underlie public policy advocacy strategies.
It first presents the tool and then offers six questions that advocates, and funders working with advocates, can work through to better articulate their theories of change. The tool—labeled the advocacy strategy framework—has several advantages over more familiar linear box-and-arrow theory-of-change tools:
• As advocacy is not predictable or linear, the tool does not force linear thinking.
• It offers a place to start, rather than a blank page.
• It helps advocates to think more specifically about audiences—who is expected to
change and how, and what it will take to get them there.
• While theories of change often consider advocacy strategies in isolation of other
efforts, this tool helps to think about how other advocates (like-minded or in
opposition) are positioned.
• It prompts thinking about useful tactics and meaningful interim outcomes.
| Bibliographic Details | |
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| Author | Julia Coffman and Tanya Beer |
| Publisher | The Center for Evaluation Innovation |
| Publication Date | March 1, 2015 |
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| Submitted to Point K | March 30, 2015 - 11:26am |
