Transforming Knowledge into Change

Advocacy Toolkit: Creating Campaigns that Change the World

This toolkit was designed as a reference guide for staff of relief and development organizations who are seeking domestic (U.S.) support for international issues. The guide grew out of the work of InterAction's Outreach and Communications Working Group, "a forum for communications, fundraising, volunteering, advocacy, and grassroots organization, where professionals come together to share experiences, lessons learned, and collaborate whenever possible."
The advocacy toolkit contains eight sections:

  • Issue Focus
  • Campaign Goals
  • Lay of the Land
  • Identify Your Targets
  • Campaign Communications
  • Tactics and Timeline
  • Resource Management, and
  • Evaluation.


Bibliographic Details
Author InterAction
Publisher InterAction
Publication Date January 1, 2006
Publication City
Publication Work
Resource Type
Resource Focus
Submitted to Point K January 18, 2008 - 8:46am

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