Transforming Knowledge into Change

Advocacy Guide: InterAction's Eight Steps to Strategic Advocacy

This short guide gives an overview of eight steps of a strategic advocacy campaign. These eight steps align with the eight sections in InterAction's Advocacy Toolkit (q.v.).
The steps are:

  1. Pick Your Issue
  2. Setting Goals
  3. Lay of the Land
  4. Identify Your Targets
  5. Communications
  6. Tactics and Timeline
  7. Resource Management, and
  8. Evaluation.

 

Bibliographic Details
Author InterAction
Publisher InterAction
Publication Date January 1, 2006
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Submitted to Point K January 18, 2008 - 8:30am


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