Transforming Knowledge into Change

Dynamic Dozen: Message. Tips from top presenters from the American Evaluation Association

This study consisted of interviews with a dozen of the top AEA presenters to get their secrets about how to make and deliver great presentations. Their comments were grouped into three stages of presenting: message, design, and delivery. This report focuses solely on Message, that is, the mindful planning of a structured presentation. While the context for their talks spanned long and short presentations, and included different types of audiences and purposes, their insights can be used or modified by evaluators for their own presentations at the AEA annual conference and elsewhere. Moreover, their suggestions may not be suited for the comfort level of all presenters. Take what you can and apply it to your own context to make your presentations more potent.

Preparing a presentation takes time, with the majority of it being spent in the message stage. Our Dynamic Dozen identified these factors to consider when crafting a presentation message: tailoring the presentation, outlining key points, knowing the content well, creating notes, infusing stories and humor, and planning activities to engage your audience.


Bibliographic Details
Author Anjanette Raber
Publisher American Evaluation Association Potent Presentations Initiative
Publication Date August 1, 2012
Publication City
Publication Work
Resource Type
Resource Focus
Submitted to Point K August 29, 2012 - 10:22am


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