Transforming Knowledge into Change

Measuring Impact in Practice: A Case Study of The Humane Society of the United States

The Humane Society of the United States (The HSUS) is the nation’s largest animal protection organization.1
Just like all nonprofits, The HSUS is accountable—to the thousands of animals it helps or protects each year,
and to the thousands of individual, corporate, and foundation donors who enable The HSUS to fulfill its
mission of celebrating animals and confronting cruelty.

Accountability requires that The HSUS communicate the impact of both its direct service work and its policy and
advocacy efforts. In 2006, The HSUS increased its focus on evaluation and began working toward the development
of an impact framework for measuring and reporting its results. This is the story of how this large and complex
organization moved in a more outcomes-focused direction and created processes to support its data collection
and reporting needs.


Bibliographic Details
Author Beth Rosen Cohen
Publisher Center for Evaluation Innovation
Publication Date August 31, 2010
Publication City Washington, DC
Publication Work
Resource Type
Resource Focus
Submitted to Point K September 17, 2010 - 10:59am

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