Transforming Knowledge into Change

Unique Methods in Advocacy Evaluation

This brief describes four new methods developed to respond to advocacy’s unique measurement challenges:

  • Bellwether Methodology
  • Policymaker Ratings
  • Intense Period Debriefs
  • System Mapping

It was authored by Ehren Reed of Innovation Network and Julia Coffman, an evaluation consultant, with the support of The California Endowment.  They first presented this brief at the Advocacy Evaluation Advances convening in Los Angeles, CA in January, 2009.


Bibliographic Details
Author Coffman, Julia; Reed, Ehren
Publisher The California Endowment
Publication Date January 1, 2009
Publication City
Publication Work
Resource Type
Resource Focus
Submitted to Point K February 11, 2009 - 12:35pm

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User Reviews
great data collection methodologies, even for the non-evaluator!

I especially like the Bellwether and Policymaker Ratings methodologies. They are simple, straightforward, and yield very helpful, important information for an advocacy campaign. And you don't need an evaluator to do it!

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