Transforming Knowledge into Change

Basics of Conducting Focus Groups

This is a succinct guide to running a focus group. It includes tips for preparation, developing questions, session planning, facilitation, and followup activities.

 

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Author McNamara, Carter (ed.)
Publisher Authenticity Consulting, LLC
Publication Date January 18, 2008
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Submitted to Point K January 18, 2008 - 1:23pm


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