Transforming Knowledge into Change

Writing a Media Analysis

This publication is the third Working Brief from the Communications Consortium Media Center's Media Evaluation Project.  The brief discusses key questions that can be answered by performing a media analysis, such as who the main spokespeople are around a particular topic, what topics are being covered in the media, and which reporters are writing about particular issues. Additionally, the authors provide an overview of media analysis methodology that a nonprofit organization could use to structure an in-house media analysis.

 

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Author Douglas Gould and Company
Publisher Communications Consortium Media Center
Publication Date October 1, 2004
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Submitted to Point K January 18, 2008 - 1:11pm


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