Voices for Change: A Taxonomy of Public Communications Campaigns and Their Evaluation Challenges
This research report makes the case that communications campaigns cover a broad range of different types and characteristics, and can be differentiated along the axes of Purpose, Scope, and Maturity. It examines what communications campaigns that fall on different areas of these three axes look like, and how this positioning may affect the lead to distinct evaluation challenges and needs.
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Author | Berkeley Media Studies Group |
Publisher | Communications Consortium Media Center |
Publication Date | November 1, 2002 |
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Submitted to Point K | January 18, 2008 - 12:07pm |