Transforming Knowledge into Change

Using Survey Research to Evaluate Communications Campaigns

This is the second Working Brief from the Communication Consortium Media Center's Media Evaluation Project. The authors seek to provide advice to nonprofit organizations that may consider using survey research to evaluate the effectiveness of a communications campagin. The Working Brief outlines the questions a nonprofit needs to ask in the design stages of a communications campaign to maximize the benefit of a survey effort.

 

Bibliographic Details
Author Belden Russonello & Stewart
Publisher Communication Consortium Media Center
Publication Date November 1, 2004
Publication City
Publication Work
Resource Type
Resource Focus
Audience
Region
Keywords
Submitted to Point K January 18, 2008 - 12:06pm


Download

pdf icon russonello_eval_comm.pdf
140.12 KB
Get Adobe Reader
Login to review this resource