Using Survey Research to Evaluate Communications Campaigns

This is the second Working Brief from the Communication Consortium Media Center's Media Evaluation Project. The authors seek to provide advice to nonprofit organizations that may consider using survey research to evaluate the effectiveness of a communications campagin. The Working Brief outlines the questions a nonprofit needs to ask in the design stages of a communications campaign to maximize the benefit of a survey effort.

 

Bibliographic Details
Author	Belden Russonello & Stewart
Publisher	Communication Consortium Media Center
Publication Date	November 1, 2004
Publication City
Publication Work
Resource Type	Research & Reports
Resource Focus	Advocacy Evaluation Capacity Building Advocacy/Public Policy Marketing/Public Relations/Media
Audience	Practitioners
Region	North America
Keywords	communications evaluation data collection surveys
Submitted to Point K	January 18, 2008 - 12:06pm