Strategy Development: Key Questions for Developing an Advocacy Strategy
In this strategy discussion publication, the author clarifies the difference between tactics and strategies, and offers nine questions that are part of an effective strategy:
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- OBJECTIVES: What do you want?
- AUDIENCES: Who can give it to you?
- MESSAGE: What do they need to hear?
- MESSENGERS: Who do they need to hear it from?
- RESOURCES: What have we got?
- GAPS: What do we need to develop?
- FIRST EFFORTS: How do we begin?
- EVALUATION: How do we tell if it's working?
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Author | Shultz, Jim |
Publisher | Democracy Center |
Publication Date | January 1, 2004 |
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Submitted to Point K | January 18, 2008 - 11:23am |