Strategy Development: Key Questions for Developing an Advocacy Strategy

In this strategy discussion publication, the author clarifies the difference between tactics and strategies, and offers nine questions that are part of an effective strategy:

• OBJECTIVES: What do you want?
• AUDIENCES: Who can give it to you?
• MESSAGE: What do they need to hear?
• MESSENGERS: Who do they need to hear it from?
• RESOURCES: What have we got?
• GAPS: What do we need to develop?
• FIRST EFFORTS: How do we begin?
• EVALUATION: How do we tell if it's working?

 

Bibliographic Details
Author	Shultz, Jim
Publisher	Democracy Center
Publication Date	January 1, 2004
Publication City
Publication Work
Resource Type	Research & Reports
Resource Focus	Program Evaluation Strategic Planning/Business Planning Advocacy/Public Policy Capacity Building Advocacy Evaluation
Audience	Practitioners
Region	International or N/A
Keywords	strategy advocacy
Submitted to Point K	January 18, 2008 - 11:23am