Transforming Knowledge into Change

Strategic Communications Audits

This Issue Brief, a Working Brief from the Communication Consortium Media Center's Media Evaluation Project, explains how a nonprofit organization can conduct an analysis of its communications efforts in the areas of Strategy, Implementation, and Support and Alignment. The Issue Brief can also be used as a tool, as it includes a table relating Essential Strategic Communications Practices and their corresponding Quality Criteria/Standards. Additionally, there is an organizational "Practice Maturity Scale" to assist a nonprofit in determining its level of communications expertise. The publication includes an example for clarity.

 

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Author Coffman, Julia
Publisher Communications Consortium Media Center
Publication Date October 1, 2004
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Submitted to Point K January 18, 2008 - 12:21pm


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