Transforming Knowledge into Change

Smart Chart 3.0

Spitfire Strategies produced Smart Chart (now in version 3.0) as "a tool to help nonprofits make smart communications choices." This free online tool is built around a chart with five "strategic decision sections":

  • Program Decisions,
  • Context (Internal and External Scan),
  • Strategic Choices (Audience, Message and Messenger),
  • Communication Objectives, and
  • Tactics.
The tool walks the user through completing the chart, providing explanations and illustrations. The tool asserts that the end result is a communications campaign that uses resources more effectively and produces "better outcomes."

 

Bibliographic Details
Author Spitfire Strategies
Publisher Spitfire Strategies
Publication Date February 1, 2004
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Submitted to Point K January 18, 2008 - 12:14pm


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An easy to use tool to start your planning process.


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Very comprehensive tool.


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