Public Communication Campaign Evaluation
First in the series of five papers from the Communications Consortium Media Center (q.v.), this paper is a "scan of challenges, criticisms, practice, and opportunities." Author Julia Coffman:
- Discusses recent events in the field of advocacy evaluation;
- Examines evaluation challenges, criticisms, and practice; and
- Includes sections on relevant theory, outcomes, and evaluation design.
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| Author | Coffman, Julia |
| Publisher | Communications Consortium Media Center |
| Publication Date | May 1, 2002 |
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| Submitted to Point K | January 18, 2008 - 10:52am |
