Moving from Head to Heart: Using Media Advocacy to Talk About Affordable Housing

This case study is one of a series of media evaluations sponsored by the Communications Consortium Media Center ("CCMC") as part of its Media Evaluation Project. The CCMC commissioned the Berkeley Media Studies Group to do an evaluation of a small strategic communications campaign in Oregon advocating for affordable house issues. The case study describes the steps the advocates took that eventually led to a policy victory.

 

Bibliographic Details
Author	Dean, Robin
Publisher	Berkeley Media Studies Group
Publication Date	October 1, 2006
Publication City
Publication Work	"Issue"
Resource Type	Newsletters & Periodicals
Resource Focus	Marketing/Public Relations/Media Collaboration/Strategic Alliances Advocacy/Public Policy Capacity Building Advocacy Evaluation
Audience	Practitioners
Region	North America
Keywords	U.S. housing communications case study advocacy
Submitted to Point K	January 18, 2008 - 10:36am